Sharp Sense supports organisations in anticipating sensitive situations and managing crisis communications, in order to protect their reputation as pressure intensifies.

In practice, the agency helps to:

• identify reputational risks and prioritise crisis scenarios
• prepare key messages and lines to take
• train spokespersons (media coaching)
• structure online and offline response frameworks
• develop tailored crisis communication guidelines

In the event of a crisis or a complex internal context (industrial action, transformation, relocation, etc.), Sharp Sense also supports internal and/or external communications in real time

When a project faces local resistance, the challenge is not simply to convince; it is to listen, to explain and to build a credible dialogue. Sharp Sense supports organisations dealing with NIMBY dynamics or sometimes conflicting stakeholder expectations, with the aim of securing acceptance for projects in sensitive contexts (new infrastructure developments, planning applications, etc.).

In practice, the agency helps to:

• clarify the communication objective (information, consultation, engagement, etc.)
• map the relevant stakeholders
• understand points of tension (monitoring, social listening, etc.)
• structure the messaging
• organise meaningful dialogue with local residents, elected representatives, associations, media and partners.

An organisation’s reputation is also built from within. Sharp Sense supports companies and institutions in their internal communication, change management and employer branding, in order to align teams, strengthen engagement and highlight what makes them attractive as an employer.

In practice, the agency helps to:

• organise internal communication teams (governance)
• (re)structure channels according to internal audiences
• explain decisions by clarifying messages
• coach managers in day-to-day, proximity communication
• support transformations or sensitive situations within organisations (transformation,
• mergers or acquisitions, industrial action, relocation, etc.)
• develop a credible employer value proposition aligned with employees’ lived experience

Internal communication is a strategic lever: informed and engaged teams become an organisation’s first ambassadors, while a strong employer brand supports recruitment, retention and external credibility.

In an environment where reputation is shaped as much by the media as by social platforms, Sharp Sense helps organisations build sustainable and credible legitimacy. The agency designs reputation communication strategies based on consistent messaging, strong press relations and a controlled presence across digital channels.

In practice, Sharp Sense supports its clients with:

• press relations and media monitoring
• showcasing their actions, as well as preparing for and managing
• sensitive issues
• strengthening their visibility on social media
• CEO positioning

A positive reputation is built over time through accurate messaging, evidence-based communication and recognition from trusted third parties.

Before taking action, it is essential to understand what works, what holds back progress and what needs to evolve. Sharp Sense supports organisations through communication audits that assess their internal and external set-up, strategic coherence and ability to reach their target audiences.

In practice, the agency analyses messaging, channels, governance, internal perceptions, external visibility and reputational vulnerabilities. This review leads to clear, prioritised and actionable recommendations.

An objective audit helps optimise resources and sustainably improve communication effectiveness. 

Speaking effectively cannot be improvised, especially in exposed or sensitive contexts. Sharp Sense supports leaders, spokespersons and communication teams through targeted training to strengthen their impact, confidence and command of messaging.

In practice, the agency prepares clients for interviews, public speaking, debates, high-pressure situations and strategic announcements. We also deliver tailored training programmes for your teams. Current topics include:

• strategic communication
• internal communication
• ambassador community management
• stakeholder management
• crisis and sensitive communications
• management communication
• influence communication and networking