Building

Organic

Legitimacy

Sharp Sense
is a reputation
agency.

We support decision-makers in sensitive contexts through an approach that combines strategic counsel with concrete execution.

We help organisations protect, strengthen or reposition their reputation, both internally and externally, through pragmatic actions grounded in operational reality.

Who are we ?

Céline Faidherbe and Marielle Rogie built their expertise in the field, within highly sensitive sectors (nuclear, healthcare, aviation, defence, energy...). Where pressure is at its highest and mistakes are not an option, superficial communications quickly collapse. What matters is judgement, clarity and action. Both bring strong analytical and operational capabilities, enabling them to cover the full reputation spectrum: from external governance to complex internal dynamics. While their systemic vision allows them to address any issue headon, the strength of their partnership lies in a natural complementarity: Céline focuses on internal levers, while Marielle concentrates on the external ecosystem.

As Executive Chairman, Emmanuel Briard complements the team with his entrepreneurial vision. He also ensures the consistency of the synergies developed with sister agencies Hungry Minds and KingSize.

Marielle

Rogie

Partner & Founder

Marielle draws on more than 25 years of experience leading communication and marketing in high-pressure environments (Brussels Airport, SCKCEN, the Belgian Nuclear Forum, etc.), as well as within agencies and international institutions. She approaches reputation through the lens of governance and systemic thinking. She is experienced in auditing complex situations, NIMBY issues and stakeholder management. She helps decision-makers identify weak signals, navigate complex media, economic and political environments, and brings the “calm under pressure” needed to secure decision-making at every level.

Board Member of Csquare (Corporate Communication Community)
Communication, Branding and Marketing (agencies, advertisers and international institutions)
Master’s in Information & Communication, Master in European Affairs and Executive Master in Management
FR, NL, UK

Céline

Faidherbe

Partner & Founder

Céline specialised in sensitive communications within high-profile institutions (AFCN, CHU de Liège, public bodies and major industries). A certified coach and change management expert, she understands the human dynamics that determine whether a strategy can move forward and be effectively implemented. She pays particular attention to change and transformation. Céline aligns teams, strengthens organisations from within, and equips managers with practical communication tools so they can bring their vision into reality.

Chair of the Board of ABCI (Belgian Association of Internal Communication)
Guest Lecturer – Faculty of Economic, Social, Political and Communication Sciences – UCLouvain
Degree in Romance Languages & Literature and Journalism, Coach & Team® certified
FR, NL, UK

Emmanuel

Briard

Executive chairman & Founder

As Executive Chairman, Emmanuel strengthens the team with his entrepreneurial vision. He ensures the consistency of the synergies developed with sister agencies Hungry Minds and KingSize. For more than 30 years, he has been supporting brands, companies and business leaders in clarifying their positioning, developing impactful campaigns and turning ambition into tangible communication. An entrepreneur, investor, mentor and senior lecturer, Emmanuel has a deep understanding of the dynamics that enable organisations to grow sustainably: a clear vision, the right narrative, an aligned strategy and the ability to engage both teams and audiences. He pays particular attention to the uniqueness of brands, the consistency of their expression and their capacity to build lasting relationships with their stakeholders. He helps structure strategic thinking, challenges assumptions and supports leaders in turning communication into a genuine lever for growth, differentiation and leadership. His approach combines strategic rigour, purposeful creativity, entrepreneurial culture and a strong sense of collective intelligence.

Our services

We help organisations protect, strengthen or reposition their reputation, both internally and externally, through pragmatic actions tailored to operational realities.

Sharp Sense supports organisations in anticipating sensitive situations and managing crisis communications, in order to protect their reputation as pressure intensifies.

In practice, the agency helps to:

identify reputational risks and prioritise crisis scenarios
prepare key messages and lines to take
train spokespersons (media coaching)
structure online and offline response frameworks
develop tailored crisis communication guidelines

In the event of a crisis or a complex internal context (industrial action, transformation, relocation, etc.), Sharp Sense also supports internal and/or external communications in real time

When a project faces local resistance, the challenge is not simply to convince; it is to listen, to explain and to build a credible dialogue. Sharp Sense supports organisations dealing with NIMBY dynamics or sometimes conflicting stakeholder expectations, with the aim of securing acceptance for projects in sensitive contexts (new infrastructure developments, planning applications, etc.).

In practice, the agency helps to:

clarify the communication objective (information, consultation, engagement, etc.)
map the relevant stakeholders
understand points of tension (monitoring, social listening, etc.)
structure the messaging
organise meaningful dialogue with local residents, elected representatives, associations, media and partners.

An organisation’s reputation is also built from within. Sharp Sense supports companies and institutions in their internal communication, change management and employer branding, in order to align teams, strengthen engagement and highlight what makes them attractive as an employer.

In practice, the agency helps to:

organise internal communication teams (governance)
(re)structure channels according to internal audiences
explain decisions by clarifying messages
coach managers in day-to-day, proximity communication
support transformations or sensitive situations within organisations (transformation,
mergers or acquisitions, industrial action, relocation, etc.)
develop a credible employer value proposition aligned with employees’ lived experience

Internal communication is a strategic lever: informed and engaged teams become an organisation’s first ambassadors, while a strong employer brand supports recruitment, retention and external credibility.

In an environment where reputation is shaped as much by the media as by social platforms, Sharp Sense helps organisations build sustainable and credible legitimacy. The agency designs reputation communication strategies based on consistent messaging, strong press relations and a controlled presence across digital channels.

In practice, Sharp Sense supports its clients with:

press relations and media monitoring
showcasing their actions, as well as preparing for and managing
sensitive issues
strengthening their visibility on social media
CEO positioning

A positive reputation is built over time through accurate messaging, evidence-based communication and recognition from trusted third parties.

Before taking action, it is essential to understand what works, what holds back progress and what needs to evolve. Sharp Sense supports organisations through communication audits that assess their internal and external set-up, strategic coherence and ability to reach their target audiences.

In practice, the agency analyses messaging, channels, governance, internal perceptions, external visibility and reputational vulnerabilities. This review leads to clear, prioritised and actionable recommendations.

An objective audit helps optimise resources and sustainably improve communication effectiveness.

Speaking effectively cannot be improvised, especially in exposed or sensitive contexts. Sharp Sense supports leaders, spokespersons and communication teams through targeted training to strengthen their impact, confidence and command of messaging.

In practice, the agency prepares clients for interviews, public speaking, debates, high-pressure situations and strategic announcements. We also deliver tailored training programmes for your teams. Current topics include:

strategic communication
internal communication
ambassador community management
stakeholder management
crisis and sensitive communications
management communication
influence communication and networking

From high-level strategy
to tangible action

Our approach

Too many strategies remain theoretical or never move beyond intent. A strategy only has value when it translates into clear decisions, coherent actions and visible results.

We favour an approach grounded in the reality of organisations, their constraints and their reputational challenges.

Our role is not to produce theoretical recommendations, but to create the conditions for communication that is useful, credible and actionable.

Complex situations require more than speed: they demand method, perspective and sound judgement. Drawing on our experience in high-pressure environments, we help our clients identify weak signals, clarify priorities and make robust decisions when the context becomes sensitive or uncertain. Our approach is based on calm, clarity and pragmatism

Our ambition is straightforward: to enable organisations to move forward. By combining strategic advice, operational execution and leadership support, we help our clients regain room for manoeuvre, secure their communications and act consistently over time. The strength of an integrated ecosystem Sharp Sense operates at the heart of a complementary system with its sister agencies: Hungry Minds, specialised in creative work, and KingSize, focused on branding and identity. This alliance ensures continuity between strategic thinking, message development, visual expression and operational deployment. Clients can, if they wish, benefit directly from a coherent, end-to-end approach through to implementation.

Beyond this core ecosystem, we mobilise a multilingual network of trusted partners with targeted expertise: multilingual communication, digital, production, media relations, on-the-ground support and technical matters.

This flexible structure enables us to quickly assemble the right capabilities, in Belgium and internationally, while maintaining centralised strategic oversight.